Jewelles Smith is a Disability and Gender Human Rights Activist, Writer, Researcher and Fine Artist. She required a website that encompassed all of her talents.
For her logo, I took the inspiration from her hummingbird tattoo, which is based off a Canadian First Nation’s Haida parable about perseverance and teamwork. The mosaic pattern of the hummingbird’s body symbolizes individuals coming together to create something larger than themselves.
A typographic ring surrounds and protects the hummingbird with the definitions of Jewelles’ individuality and courage, while the turquoise graphic ovoids connect and strengthen the circle.