THAT1GUY is a musician that has invented his own instrument called “The Magic Pipe”. He is a one man show, and uses loops and other items, such as his Magic Saw, Magic Boot, and Magic Duck. He is known for having a sense of humour when it comes to writing his songs, and musically he keeps it funky. The logo concept was based on his Magic PIpe and putting it into the “1” in his name. The Magic Pipe has an interesting aesthetic and by focusing on the shape it made, it felt natural to incorporate it in his logo. The font chosen for the CD packaging gave a bold and exciting feel, reflective of THAT1GUY’s music. Inside the packaging, incorporating how much fun THAT1GUY has performing, brings you even closer to the live experience.