Sarah Belle's Boutique

Sarah Belle's Boutique is a jewelry company that specializes in hand made, elegantly wrapped crystals, semi-precious and precious stones. The client wanted a feminine, sophisticated typographic feel.

I found a very elegant font that I embellished with extra swirls and some flowers to give interest. It also keeps the rhythm of the eye moving across the type. The line under the type, is balanced with flowers and ties the type and the elements together.