Unique Batik is a fair trade wholesale company that specializes in clothing, jewelry, handbags and accessories, all hand made by artisans from Guatemala, Ghana, Thailand and Kenya.
Unique Batik wanted to update their website and give it a clean modern look, to make the shopping experience easier on the customer.
This project was a collaboration. The original logo was kept and updated with emphasis on the typography. The fish was an element that the client wanted to keep.
In response to the modern design, I brought the fish to the forefront and used it as a bolder graphic element. The fish creates rhythm by swimming across the pages, which helps inject the company with a fresh and fun new look.
I kept the photography very clean, with crisp white backgrounds, letting the texture of the product to transcend through the page.