The North Carolina Museum of Art is very proud of their exhibitions. This particular exhibition is based on alternative typographer, Neville Brody’s works. The concept of the promotional material was to invoke Neville Brody’s typographical style. The title of the exhibit is called “Typographic Revolution/Evolution”, as both words reflect Brody’s avant garde style. The pieces are in black and white to keep the focus on typography, with a pop of red to show Brody's passion and spark interest for the viewer.