Adam Levine for Mayor Campaign - Ithaca, NY

My client embarked on a political journey, challenging the long-time mayor of Ithaca, fueled by a strong desire for change. He envisioned himself as a representative of the people, advocating for the underdog. The logo crafted for his campaign captured this spirit. Like a rare and brilliant shooting star, he aimed to stand out and make a lasting impact. The shooting star's trajectory symbolized growth and momentum, while also embodying the courage to break boundaries and think outside the box. It became a visual representation of resilience, open-mindedness, and a powerful voice for the people he sought to serve.

The logo's design communicated a narrative of transformation and progress. It embodied the essence of his campaign - to be a guiding light and a beacon of hope for those who felt unheard and underserved. As the logo came to life, it radiated with the aspirations of a promising future, resonating with voters and connecting them, ready to make a positive change.

Chapel Hill Barber Shop

In the heart of a college town, my client requested a rebrand for his cherished family business, an establishment passed down from his grandfather. To encapsulate the spirit of the town's mascot, a ram, and pay homage to the business's heritage, he sought a design that exuded a family crest's regal charm. Tasked with this creative challenge, I conceptualized a distinctive logo that harmoniously intertwined these elements. A mirrored representation of a ram within a family crest emerged, perfectly encapsulating the barbershop theme. This mirrored effect not only added a touch of artistic allure but also symbolized the dual facets of tradition and modernity that the business embraced.

With careful attention to detail, the typography was meticulously chosen to reinforce the business's legacy, tracing its roots back to its inception in 1952. The timeless appearance of the font resonated with stability and the enduring commitment to serving generations of loyal patrons. As the new logo materialized, it became a powerful emblem, representing not only a place for grooming but also a treasured landmark in the community's history.

Makana

Makana, a non-profit organization dedicated to empowering underprivileged youth across diverse communities in America, sought a logo that conveyed clarity, legibility, and immediate recognition. To achieve this, I carefully selected a clean, non-serif font that effortlessly conveyed the organization's mission. The typography captured the essence of Makana's purpose by being easily readable and memorable, ensuring that the message would be accessible to all.

The centerpiece of the logo featured a visually captivating element—a feather gracefully emerging from the letter "k" and soaring skyward. In many cultures, the feather symbolizes good luck, fortune, growth, and wisdom. This metaphor perfectly aligned with Makana's mission of providing ongoing education and support to young minds. The feather's representation of growth resonated deeply, signifying the transformation and nurturing that Makana offered to those it served. Moreover, the association with wisdom conveyed the invaluable knowledge and guidance that the organization imparted to underprivileged youth, setting them on a path of empowerment and success.

The logo thus became a powerful embodiment of Makana's vision and values, capturing the essence of its dedication to fostering a brighter future for the youth it touched. As the feather took flight from the "k," it symbolized the soaring potential of the young individuals who, with Makana's support, would transcend their circumstances and reach new heights of personal and academic growth. This compelling logo served as an emblem of hope and inspiration, standing as a visual representation of Makana's unwavering commitment to creating a positive impact in the lives of those it served.

A.Wall Beauty

A.Wall Beauty, a makeup and skincare company, embarked on a creative journey to find a unique logo that combined the elegance of a butterfly with the edgy essence of a rockstar. I set out to create a visually stunning logo that encapsulated the transformative nature of their beauty offerings. Drawing inspiration from the profound symbolism of a butterfly, I designed a logo that resonated with the brand's mission of empowering individuals through beauty. To infuse the logo with a rockstar vibe, I blended elements reminiscent of tattoos, adding an artsy edgy touch that captured the rebellious spirit of self-expression. The result was a captivating and striking emblem that beautifully merged the delicate grace of a butterfly with the boldness and attitude of a rockstar, creating a powerful visual representation of A.Wall Beauty's brand identity.

The end result was a cross between a tattoo and a Rorschach test, providing an intriguing and thought-provoking element to the design. This distinctive approach allowed the logo to evoke a sense of individual interpretation, inviting beauty enthusiasts to find their own meaning within the artwork. The logo's intriguing nature mirrored the brand's commitment to embracing beauty as a form of personal expression, celebrating the diverse and unique beauty of each individual. As a result, A.Wall Beauty's logo stood as an emblem of transformation, empowerment, and self-discovery, while embracing the rockstar spirit with unapologetic authenticity.

Spark Health Technologies

Spark Health Technologies embarked on a quest to find a logo that seamlessly blended the realms of holistic and medical care. Inspired by the natural essence of healing and the transformative power of holistic practices, I conceptualized a captivating logo design. Drawing from the symbolism of a water drop, I embraced the representation of nature's purity and rejuvenation, evoking a sense of renewal and vitality. The water drop became a visual embodiment of the healing properties that Spark Health Technologies sought to offer. To further enrich the logo's meaning, I integrated the transformative mandala, which signified the journey from suffering to joy. This merging of elements created a logo that resonated with the brand's mission to promote health and well-being, unifying the concepts of holistic and medical care in a harmonious and powerful visual representation.

The resulting logo stood as a testament to the brand's dedication to holistic healing, combining the healing essence of nature with the transformative power of the mandala. Each element complemented the other, creating a balanced and cohesive design that captured the essence of Spark Health Technologies' vision. The logo, like a droplet of water, emanated with the potential for rejuvenation and growth, while the mandala brought forth a sense of spiritual and emotional healing. This powerful fusion became a symbol of hope and transformation, inviting clients to embark on a journey of wellness and joy with Spark Health Technologies.

Sarah Belle’s Boutique

Sarah Belle's Boutique, a jewelry company renowned for its exquisite handcrafted crystals, semi-precious, and precious stones, sought to embody a feminine and sophisticated charm in its brand identity. As the creative force behind the project, I carefully curated an elegant font that served as the foundation for the typographic design. Adding delicate swirls and floral embellishments brought an element of captivating interest, enhancing the overall allure and creating a harmonious dance for the eye to follow. This meticulous touch ensured that the typography exuded the grace and finesse that Sarah Belle's Boutique epitomized.

To achieve a seamless cohesion between the various elements, I introduced a flowing line beneath the typography. This thoughtful detail served as a delicate link, elegantly tying together the type and the surrounding floral elements. The interplay between the line, flowers, and typography created a visual symphony that resonated with the brand's essence. The result was a distinctive and enchanting brand identity that not only captured the essence of the jewelry company but also left a lasting impression on those who encountered it. With every glance, the typography invited viewers to immerse themselves in the world of Sarah Belle's Boutique, where artistry and sophistication intertwined in an alluring dance of elegance.

Honeygirl Meadery

Honeygirl Meadery, a dedicated producer of authentic homemade honey mead wine, delves into the realm of ancient honeywine traditions to inspire their logo design. While mead is often associated with its Scottish roots, my research led me on a captivating journey to explore the origins of honeywine across cultures. I embarked on a creative endeavor to craft a design that would pay homage to the magical and sacred history of bees, a legacy that dates back to ancient Egyptian times. The result was a mesmerizing mandala, intricately designed to symbolize the profound connection between bees and humanity. This enchanting emblem served as a testament to the rich tapestry of honeywine traditions, evoking a sense of wonder and reverence, while simultaneously capturing the essence of Honeygirl Meadery's commitment to crafting their mead with utmost care and passion.

The carefully curated logotype added an element of exotic allure, creating a perfect harmony with the expressive Honeygirl Meadery mandala. The typography not only complemented the intricate design but also elevated the logo to an artful portrayal of the meadery's unique identity. The combination of the bee-infused mandala and the celtic logotype wove together a captivating visual narrative, encapsulating the meadery's dedication to preserving ancient wisdom while infusing their craft with a contemporary spirit. The logo stood as a symbol of Honeygirl Meadery's ongoing journey, one that honors timeless traditions while inviting enthusiasts to savor the magic of their lovingly crafted honey mead wine.